One of the worst marketing strategy

(Note : if you want to have an easy access to this blog, the best way is to go to the GOOGLE search engine and write “”. If you want to send a message to the writer of this blog,  read the post “Connectivity” :

     Myriads of marketing strategies could win the title of worst strategy ever invented by human mind but we will for the moment focus on one of them that is notably damaging for the environment, the society and our individual finances : the pre-programmed destruction of industrial items.

     One of the most famous historical example in modern times is nylon. In its original form the stockings made of nylon were nearly indestructible, so the capitalists made researches to find chemical molecules that, if added to nylon, would result in the nylon stockings being less resistant. As a result, now the stockings last one week, the factories have work, the capitalists have money and the workers are still in a state of economic slavery.

    Nowadays the worst examples of this logic can be found in the computer, mobile phone and new technologies fields. Worldwide strategies have been made and are still made by big companies to create electronic devices that will be out of fashion after two or three years (because the memories are not powerful enough to deal with new softwares, because a new more powerful USB key has to replace the older ones…). The big companies have already in their research and developement units the computers that we will find in the shops during the next twenty years. But to make more money, this new technologies will only be sold very slowly.

      The objective of this is simple : make money, the more the better. You will tell me : as usual, it is always the same story, but the problem is that they could do it in a totally different manner. For example, we could imagine that all the big companies work together to create computers, mobile phones or other electronic devices that would be very useful, that would not bug, that could last during twenty or thirty years without any problem and that could be compatible with all the other electronic devices that you could imagine. If you think that, for example, the hi-fi devices in the 1970’s were of better quality than what you can currently find on the market today and that their life-expectancy was 20 years minimum, you can wonder if our so-called technological progress is a real progress or just a tool to make rich people richer while 50 % of the planet population is close to starvation.

      The problem is that our so-called high-tech neo-liberal totalitarian system promote competition and economic wars at all levels of society. Rather than promoting global cooperation, everybody (nations, enterprises, individuals…) shoot at each other to be the best. As a results, tons of materials have to be created (with petrol, gold, rare earth, human work…) and be recycled (and that is not an easy task to recycle a television set or an All the metallic components have to be mined by people in conditions that are close to slavery and all this because everybody is fighting against each other.

     All this would be very funny if we were not in a period with huge ecological problems. Let’s hope that all this absurd system will stop one day and that all the human brains in the planet will work together to improve the living conditions for all of us.


About buddhananda
independent spiritual researcher, I find inspiration mainly into the buddhist, hindu and new age fields. I try to find connections between religions, philosophy, economy and technology. My aim is to contribute to the emergence of a better world. I also practice reiki.

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